About PIERCER.

Why we exist

PIERCER. was founded to empower customers and piercers alike. We believe piercing stands as its own industry, an expert craft where practitioners are jewellers who also perform a clinical service. That combination should be recognised and valued. Our goal is to help piercers see it, believe it, and own it, while helping customers understand the skill, hygiene, and design decisions that sit behind great work.

What we publish

We focus solely on piercing: technique, jewellery and design, hygiene and aftercare, business and culture, and real studio stories. Expect practical guides, industry insight, studio spotlights, and thoughtful commentary, written to raise standards and confidence across the board.

What’s next

We’re building a free print edition for studio owners, paired with an evolving directory of suppliers and wholesalers. The aim is simple: make it easier to run an excellent studio and easier for clients to choose one.

Contribute

We welcome collaboration from piercers and jewellery specialists, op-eds, guides, studio spotlights, and case studies. We also plan curated UGC: studios can submit recent work for print consideration and online features.

Interested in writing or collaborating? Get in touch.